There has always been a close relationship between the world of motorsports and the clocks. You just have to look back and remember Steve McQueen in ‘The 24 Hours of Le Mans’. It fit him so well that anyone would think that the day, this year Monaco was born on her wrist.
That is why these pieces of engineering, as perfect and exquisite as the cars themselves, have become integral part of the Formula 1 image. Basically all the teams have some type of association with high jewelery brands. Watches that dazzle on the wrists of their pilots and are wish pieces of most fans.
Today we look at Lewis Hamilton’s watches. The 7-time world champion in Formula 1 and one of the 20 highest-paid athletes in the world, he is an ambassador for the Swiss watchmaker IWC Schaffhausen, so it is not uncommon to see him wearing these watches on the weekend in the paddock.
During the launch of the Da Vinci Novelties from Swiss luxury manufacturer IWC Schaffhausen, Hamilton was seen sporting one of the watches. The event took place in the International Fine Watchmaking Exhibition (SIHH) of 2017 in Geneva.
Recently, the watch brand has launched a global advertising campaign focused on the Large Pilot’s Watch. Its protagonist could not be other than Lewis Hamilton.
When the Swiss firm and Hamilton reached an agreement in 2013, IWC exclusively created a unique piece to celebrate this union. Then, the Briton celebrated his fifth world championship. As a result a personalized Large Pilot’s Watch Perpetual Calendar of which there is only one unit.
Having been an ambassador for a watch brand for 8 years goes a long way. We do not know exactly the number of IWC (and surely other brands) keeps Hamilton at home, but surely the number is exorbitant.
The messages of the last IWC and Lewis Hamilton campaign are focused on the transformation of the seven-time champion, who has gone from being a driver of the fastest cars on the planet to a driver of change. In recent years, Hamilton has used his position and influence to raise awareness of social injustice and create opportunities for people of diverse backgrounds.
Disclaimer: This article is generated from the feed and not edited by our team.