As a trial run, McDonald’s will launch its new imitation meat burger at eight of its US locations next month.
The McPLant, made with ‘vegetable meat’, is the result of the already announced association that for three years will maintain the fast food chain with the company of ‘substitute’ or substitute foods Beyond Meat.
McPlant’s ‘meat’, made with peas, rice and potatoes, it will be served on a sesame seed bun with tomato, lettuce, pickles, onion, mayonnaise, ketchup, mustard and American cheese, so it will have “the iconic flavor McDonald’s hamburger, “says the fast food giant in a release.
The burgers will be grilled on the same plates than traditional meat, the chain pointed out.
Obviously, the objective of this novelty is to expand the menu of its restaurants to attract new consumers. The ‘vegetable meat’ is positioned in the market as a healthier option with less environmental impact.
A disadvantage, however, is its cost compared to conventional meats, despite which McDonald’s will maintain the same price for both products during the trial period, which will start on November 3 in some places in Texas, Iowa, Louisiana and California.
Meanwhile, McPlant is already on sale in Sweden, Denmark, Austria, the Netherlands and the United Kingdom.
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