Now we have a clue as to why EA Sports is considering renaming its giant soccer franchise FIFA.
The New York Timeshas reported that there is a dispute between EA, the developer of FIFA games, and FIFA, the worldwide football organization. The dispute between the two is said to have arisen over costs and new revenue streams.
According to the news, FIFA demands $1 billion from EA every four years to use the FIFA license in its game. Also, the organization wants to limit the money EA makes from the game.
FIFA wants to limit EA’s monetization opportunities to content available in the game. However, EA wants to monetize clips from matches, arena tournaments, and highlights of digital products such as NFTs.
Last week, EA EA Sports said they were considering the idea of renaming their soccer game. EA also says that the FIFA partnership is different from other official partnerships, meaning that ending the deal with FIFA does not mean the loss of official team and player names. The license only grants EA the right to use the World Cup in-game, its logo and rights.
It seems likely that a decision on the matter will be made by the end of this year. EA Games has already acquired the “EA Sports FC” trademark, which could become the new name for the series if EA and FIFA do not agree.
Logan Plant is a freelance writer at MRT.
Disclaimer: This article is generated from the feed and not edited by our team.