San Francisco, Oct 3 (EFE) .- This Tuesday will mark ten years since the death of Apple co-founder Steve Jobs (1955 – 2011), a decade in which, despite not having released revolutionary devices of the stature of the iPhone or iPad, the firm has established itself as the most valuable in the world.
With Tim Cook at the helm, who took over from Jobs a few months before his death on October 5, 2011, the Cupertino (California, USA) company has continued to gain value on the stock market until it became the first in 2018. US company to reach a trillion dollars.
With the outbreak of the covid-19 pandemic last year, this figure doubled and exceeded two billion, a milestone that the company has maintained to date.
Cook’s strategy has been clear and well defined from the beginning: aware of having lost the creativity and vision that Jobs brought to the company, the new CEO focused on reinforcing and perfecting the products that his predecessor left him, the iPhone and iPad, plus Mac computers.
Thus, phones continue to represent the company’s largest source of income today (54% according to the most recent results) and from time to time improved versions of iPads, MacBooks and iMacs are presented.
Among the few new hardware products launched since Jobs’ death that have achieved significant market penetration – albeit without representing the paradigm shift brought about by the iPhone and iPad – are Apple Watch smartwatches and AirPods wireless earbuds.
In addition to being the main creative force at Apple, Jobs was a visionary who prophesied the greatest technological changes of the early 21st century.
His death on October 5, 2011 as a result of respiratory arrest derived from metastases from pancreatic cancer that had been diagnosed eight years earlier left everyone stunned, especially the hundreds of thousands of fans and followers who already accumulated and that still grew more with his legend.
Jobs left the world just one day after Cook – who was appointed in August of that same year and continues in office to this day – introduced the company’s latest phone model, the iPhone 4S, in which it was the first event to introduce an iPhone without the company’s co-founder.
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