Lisbon, Oct 1 (EFE) .- The collectibles company Topps, based in New York and London, will be in charge of exploiting UEFA’s NFTs (non-fungible tokens) from next year, so they can be collected memorable moments in video of their main competitions, especially the ‘Champions League’.
The marketing manager of Topps for Spain and Portugal, Antonio Alvarado, assures in an interview with EFE that the company, dedicated to the sale of collectibles since the 1950s, has extended the agreement of the rights of stickers of the UEFA competitions for the next six years.
In this agreement, the rights of the NFTs have also been included, since “this is being a phenomenon and everyone is starting to buy the NFTs.”
The key to the boom, Alvarado argues, is that “until now, no one guaranteed ownership of virtual tokens, but in NFTs the entire blockchain chain is guaranteed. And being digital, regardless of whether the company goes bankrupt or not, it continues being yours, it is a value of the one who has bought it “.
In recent months, some European football competitions have been positioning themselves over the NTFs and have even reached agreements for the transfer of rights.
However, in the Champions League, in the Europa League and in the Conference League are the best footballers, argues Alvarado, which is why Topps has “very, very high expectations” regarding the business it will start up. of the next year.
NEGOTIATION WITH UEFA AND WITH CLUBS
For the moment, Topps has already acquired the rights to UEFA’s NFTs and is now in the middle of a second process of negotiating those rights with each of the clubs that participate in European competitions.
The acquisition of rights is translated into ‘royalties’ and in fixed amounts.
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